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ZapierLead enrichment

Score inbound demo requests by domain authority.

When a demo form comes in, grades the requester’s domain by DA and routes high-authority prospects to a priority Slack queue.

~2 credits / lead· 1.3kinstalls·@lena.builds
/v1/domain
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Zapier workflow
TriggerTrigger event
RankParse API/v1/domain
ProcessLead enrichment
DeliverSalesforce, Slack

About this workflow

When a demo form comes in, grades the requester’s domain by DA and routes high-authority prospects to a priority Slack queue. A lead enrichment workflow on Zapier, connecting RankParse's data straight into Salesforce and Slack. You pay per credit — about 2 credits / lead — never a flat monthly fee.

How it works

  1. 1

    Trigger

    Fires from a Zapier trigger — a schedule or an app event, budgeted at ~2 credits / lead.

  2. 2

    Pull RankParse data

    Call /v1/domain for the domains or keywords you track.

  3. 3

    Process

    Look up each domain’s SEO profile and write the signals back onto the record. Built around Salesforce and Slack.

  4. 4

    Deliver

    Push the result to Salesforce and Slack.

Set it up

  1. 1.Import the starter config below into Zapier.
  2. 2.Add your RankParse API key as an X-API-Key header credential — this template calls /v1/domain.
  3. 3.Connect Salesforce and Slack.
  4. 4.Point it at the CRM field that holds each lead's domain, pick a schedule, and turn it on.

Starter config

A base to adapt — wire it into your Zapier workflow and fill in your inputs.

{
  "name": "Score inbound demo requests by domain authority",
  "platform": "Zapier",
  "category": "Lead enrichment",
  "rankparse": {
    "baseUrl": "https://api.rankparse.com",
    "auth": "X-API-Key",
    "endpoints": [
      "/v1/domain"
    ]
  },
  "connects": [
    "Salesforce",
    "Slack"
  ],
  "schedule": "0 9 * * *",
  "estimatedCredits": "~2 credits / lead"
}

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