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ZapierLead enrichment

Enrich new CRM leads with their site’s SEO profile.

On every new HubSpot contact, looks up the company domain’s DA and backlink count and writes both back onto the record.

~2 credits / lead· 3.4kinstalls·@lena.builds
/v1/domain
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Zapier workflow
TriggerTrigger event
RankParse API/v1/domain
ProcessLead enrichment
DeliverHubSpot

About this workflow

On every new HubSpot contact, looks up the company domain’s DA and backlink count and writes both back onto the record. A lead enrichment workflow on Zapier, connecting RankParse's data straight into HubSpot. You pay per credit — about 2 credits / lead — never a flat monthly fee.

How it works

  1. 1

    Trigger

    Fires from a Zapier trigger — a schedule or an app event, budgeted at ~2 credits / lead.

  2. 2

    Pull RankParse data

    Call /v1/domain for the domains or keywords you track.

  3. 3

    Process

    Look up each domain’s SEO profile and write the signals back onto the record. Built around HubSpot.

  4. 4

    Deliver

    Push the result to HubSpot.

Set it up

  1. 1.Import the starter config below into Zapier.
  2. 2.Add your RankParse API key as an X-API-Key header credential — this template calls /v1/domain.
  3. 3.Connect HubSpot.
  4. 4.Point it at the CRM field that holds each lead's domain, pick a schedule, and turn it on.

Starter config

A base to adapt — wire it into your Zapier workflow and fill in your inputs.

{
  "name": "Enrich new CRM leads with their site’s SEO profile",
  "platform": "Zapier",
  "category": "Lead enrichment",
  "rankparse": {
    "baseUrl": "https://api.rankparse.com",
    "auth": "X-API-Key",
    "endpoints": [
      "/v1/domain"
    ]
  },
  "connects": [
    "HubSpot"
  ],
  "schedule": "0 9 * * *",
  "estimatedCredits": "~2 credits / lead"
}

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