Background
Two websites are "similar" in SEO terms when they share a meaningful slice of the same backlink sources. If 200 different domains link to both Stripe and Square, that overlap tells you they operate in the same competitive space, far more reliably than tag-based or category-based heuristics.
RankParse builds this graph from our 3 billion-page web index. We pull the top referring domains for the input site, then count how often those same sources also link out to other sites. The result is a ranked list of competitors weighted by shared link sources, not by editorial guesswork.