Outreach

Outreach turns competitor backlink data into a real link-building campaign. Claude does the research, contact finding, and copywriting through the RankParse MCP tools; RankParse executes the sending from your connected Gmail account, on a schedule with a daily cap.

Nothing sends without your approval: campaigns are created as drafts, every contact and email is reviewable, and only an explicit launch queues real email.

Setup

1. Add the RankParse MCP server to Claude. Use https://mcp.rankparse.com/ for the claude.ai web connector, or https://mcp.rankparse.com/mcp for Claude Code and other HTTP-streaming clients, with your API key — see MCP Server for the endpoint choice.
2. Connect Gmail at Integrations. Outreach email is sent from that account, so replies land in your own inbox.
3. Start a campaign from Outreach → New campaign — the page gives you a ready-to-paste starter prompt that walks Claude through the whole flow: interview you about your site and competitors, mine competitor gaps for prospects, research a real contact at each domain, draft a short personalized email for each, show you everything, and only create and launch the campaign after you approve.

How a campaign runs

• Claude builds the prospect list with get_competitor_gap and get_domain_authority, then drafts contacts and copy.
• After your approval, it calls outreach_create_campaign, outreach_add_contacts, and outreach_launch_campaign. Launching sends real email.
• Sending is paced by the Gmail pipeline's schedule and daily cap (outreach_configure_sending), so a campaign drains over days, not minutes.
• Track progress on the campaign's page in the dashboard — stats, per-contact status, and queued sends — or via outreach_get_campaign. Campaigns can be paused and resumed, and queued contacts can be removed after launch.

The full outreach tool list (available on the API-key MCP endpoint only) is in the MCP tool reference.