RankParse
All workflows
Competitor Gap

Link Gap Prioritization

Identify domains linking to competitors but not you, then rank opportunities by authority and likely conversion value.

Best for: Use this when planning link acquisition sprints or validating where competitors are pulling ahead.

Required inputs

  • Your domain · yourdomain.com
  • Competitor domain · competitor.com

Estimate

7-10 credits

Expected output blocks

3

Run in cloud agentGet API key

Run in your agent

Follow these two steps to execute this workflow in cloud mode.

Step 1

Connect RankParse MCP

Pick your client and follow copy-paste setup steps.

1
Runclaude mcp add --transport http rankparse https://mcp.rankparse.com/sse --header "X-API-Key: rp_your_key_here"
2
UseStart a new Claude Code session and ask for backlink/authority analysis.

Fastest path if you are in terminal and want zero UI setup.

Step 2

Run this prompt

Paste this prompt into your agent and replace placeholders like {{domain}}.

You are an SEO analyst agent running in cloud mode.
You have RankParse MCP connected as "rankparse".

Workflow: Link Gap Prioritization
Intent: Produce a ranked outreach target list grounded in competitive link gaps.

Prioritize link-gap opportunities where {{competitor_domain}} is linked but {{target_domain}} is not.

Use:
1) get_link_intersect(domain_a={{competitor_domain}}, domain_b={{target_domain}})
2) get_referring_domains(domain={{competitor_domain}}, limit=150)
3) get_domain_authority(domain={{target_domain}})
4) get_domain_authority(domain={{competitor_domain}})

Return:
- opportunity_table (domain, priority_score, reason)
- quick_wins (top 10)
- strategic_targets (top 10)
- risks_or_false_positives
- outreach_sequence_recommendation

Important:
- Use the listed RankParse tools for data retrieval.
- Return strict JSON only (no markdown).
Use REST instead

REST fallback (cURL)

Use this only if MCP is unavailable in your runtime.

export RP_API_KEY="rp_your_key_here"
export TARGET_DOMAIN="yourdomain.com"
export COMPETITOR_DOMAIN="competitor.com"
export LIMIT="150"

curl "https://api.rankparse.com/v1/link-intersect?domain_a=$COMPETITOR_DOMAIN&domain_b=$TARGET_DOMAIN" \
  -H "X-API-Key: $RP_API_KEY"
curl "https://api.rankparse.com/v1/referring-domains?domain=$COMPETITOR_DOMAIN&limit=$LIMIT" \
  -H "X-API-Key: $RP_API_KEY"
curl "https://api.rankparse.com/v1/domain-authority?domain=$TARGET_DOMAIN" \
  -H "X-API-Key: $RP_API_KEY"
curl "https://api.rankparse.com/v1/domain-authority?domain=$COMPETITOR_DOMAIN" \
  -H "X-API-Key: $RP_API_KEY"
Advanced: raw MCP config JSON

MCP config (JSON)

Use this only when your client expects raw MCP JSON configuration.

{
  "mcpServers": {
    "rankparse": {
      "url": "https://mcp.rankparse.com/sse",
      "headers": {
        "X-API-Key": "rp_your_key_here"
      }
    }
  }
}

Expected output

  • Opportunity table

    Ranked gap domains with reasons and priority scores.

  • Quick wins vs strategic targets

    Separate near-term low-friction wins from high-value long-cycle targets.

  • Outreach sequence

    Suggested order and motion for campaign execution.

Advanced details

Next actions

  • Send quick-win domains to immediate outreach queue.
  • Map strategic targets to new content or partnership assets.
  • Re-run monthly to track closed vs open gap opportunities.

MCP tools

  • get_link_intersect

    Domains linking to competitor but not target.

  • get_referring_domains

    Competitor referrer baseline for context.

  • get_domain_authority

    Authority context for both domains.

REST endpoints